Terms of Service
1. Acceptance and Scope. These Terms of Service (the "Terms") govern access to and use of FURNEX, a cloud-based induction-furnace intelligence platform made available by PSM Orechem, a sole proprietorship established under the laws of India with its principal place of business at Jamshedpur, Jharkhand, India ("PSM", "we", "us", "our"). The entity identified in the onboarding record — together with its Authorized Users — is the "Customer" ("you"). By provisioning a workspace, signing in, accepting these Terms, or otherwise using FURNEX, the Customer agrees to these Terms on behalf of itself and its Authorized Users, and the individual accepting represents that they are authorized to bind the Customer. If you do not agree, do not use the Service.
2. Definitions. "Service" or "FURNEX" means the FURNEX platform, applications, programming interfaces, and related documentation. "Authorized User" means an individual the Customer permits to access the Service under its account (for example, administrators, supervisors, and operators). "Customer Data" has the meaning in §9.1; "Derived Data" has the meaning in §9.3. "Confidential Information" means non-public information disclosed by one party to the other that is marked or would reasonably be understood to be confidential, including the FURNEX interface and the Customer's operational data. "Order Form" means any plan, quotation, or written arrangement specifying the Customer's subscription and fees.
3. The Service. FURNEX provides heat logging, lining-campaign tracking, operational analytics, and predictive recommendations for induction-melting operations. The Service is delivered on a subscription basis and is provided "AS IS" and "AS AVAILABLE". Features, dashboards, model outputs, and advisories are decision-support tools; they do not replace engineering judgment, plant safety procedures, statutory compliance, or the Customer's own quality controls. The Customer is solely responsible for decisions taken in reliance on the Service.
4. Eligibility and Account Registration. The Service is intended solely for businesses and their personnel, and not for consumers or any individual under 18 years of age. The Customer must provide accurate, current, and complete registration information and keep it updated. PSM may verify the information provided and may refuse, suspend, or terminate accounts that contain false information or are used in breach of these Terms.
5. Authorized Users and Account Security. Access credentials are issued per named individual and must not be shared, sold, or transferred. The Customer is responsible for (a) maintaining the confidentiality of its credentials, (b) all activities under its account and those of its Authorized Users, (c) promptly deactivating users who leave or change roles, and (d) notifying PSM without undue delay of any suspected compromise. PSM may apply per-user watermarking, session controls, and access logging, and may require a password reset or suspend access where misuse or credential sharing is reasonably suspected.
6. Acceptable Use. The Customer and its Authorized Users shall not: (a) use the Service in violation of any applicable law or third-party right; (b) upload or transmit malware, or attempt to gain unauthorized access to the Service, other accounts, or PSM systems; (c) interfere with or disrupt the integrity or performance of the Service, or circumvent its security, usage limits, or access controls; (d) probe, scan, or load-test the Service without PSM's prior written consent; (e) enter data that is false, unlawful, or that the Customer has no right to provide; (f) rely on the Service or its outputs as the sole basis for any safety-critical decision without independent verification; or (g) use the Service for any purpose other than the Customer's internal furnace operations. Restrictions on copying or competing with FURNEX are set out in §7.
7. License Grant and Restrictions. FURNEX is licensed, not sold. Subject to these Terms and payment of applicable fees, PSM grants the Customer a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use FURNEX solely for the Customer's internal furnace-operations purposes during the subscription term. Except as expressly permitted, the Customer shall not, and shall not permit any user or third party to: (a) copy, reproduce, or create derivative works of FURNEX or any part of its interface, design, screens, layouts, or workflows; (b) reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, structure, or underlying ideas of FURNEX, except to the limited extent this restriction is prohibited by applicable law; (c) build, commission, or assist any person in building a product or service that is similar to, competitive with, or derived from FURNEX, or use FURNEX to copy its features or user interface; (d) resell, sublicense, rent, lease, distribute, or make FURNEX available to any third party, or operate it as a service bureau; (e) use automated means to scrape or bulk-extract FURNEX's content or structure; or (f) remove, obscure, or alter any proprietary notice, branding, or watermark.
8. Intellectual Property in the Platform. All right, title, and interest in and to FURNEX — including its software, source code, object code, design, user interface, screens, layouts, workflows, logic, documentation, and all related intellectual-property rights — are and shall remain the exclusive property of PSM and its licensors. These Terms grant the Customer a right to use the Service only; no ownership or other right in FURNEX is transferred. This clause concerns the FURNEX platform itself and is separate from the Customer's ownership of its own Customer Data (§9). Any feedback or suggestions the Customer provides may be used by PSM without restriction or obligation.
9. Customer Data and Ownership.
9.1 Customer Data defined. "Customer Data" means the raw production records the Customer, its operators, or its connected equipment enter into or transmit to FURNEX, including heat logs, tap timings, charge-mix profiles, material consumption, meter readings, supplier names and prices, campaign outcomes, media attachments, and user-generated notes.
9.2 Ownership. As between the parties, the Customer retains all right, title, and interest in and to Customer Data. PSM acquires no ownership interest in Customer Data and processes it solely to provide the Service, meet its obligations under these Terms, and as permitted by §9.3.
9.3 Aggregated and De-identified Data. PSM may generate statistical, aggregated, anonymized, or otherwise de-identified data ("Derived Data") from Customer Data — for example, cross-plant benchmarks, model training corpora, anonymized grade-vs-life curves, and industry trend signals. Derived Data does not identify the Customer, its plants, its operators, its suppliers, or its commercial relationships, and cannot reasonably be used to re-identify them. PSM may use Derived Data for the limited purposes of (a) operating, securing, troubleshooting, and improving the Service; (b) training, tuning, and evaluating the machine-learning models that power FURNEX; (c) publishing anonymized industry benchmarks and research; and (d) developing new features and successor products. Derived Data is owned by PSM and may be retained after the Customer's subscription ends (see §9.6).
9.4 Confidentiality of Identifiable Data. PSM will not sell, license, or otherwise disclose identifiable Customer Data to third parties. In particular, PSM will not disclose Customer-identified supplier names and pricing, plant production volumes, campaign yields, operator identities, or any other information from which a specific Customer, plant, supplier, or commercial counterparty could be identified. This restriction applies to marketing, lead generation, and data-brokering of every kind. Disclosure is permitted only (i) to sub-processors acting on PSM's written instructions and bound by equivalent confidentiality terms, (ii) where compelled by a lawful court or regulatory order, or (iii) with the Customer's prior written consent.
9.5 Security. PSM will maintain commercially reasonable administrative, technical, and physical safeguards designed to protect Customer Data against unauthorized access, disclosure, alteration, and loss. The Customer remains responsible for its own credential hygiene, user provisioning, and role-based access inside its workspace.
9.6 Retention and Deletion. Customer Data will be retained in identifiable form for as long as the Customer's subscription is active. Upon termination, expiration, or the Customer's written request, identifiable Customer Data will be deleted from production systems within ninety (90) days, subject to routine backup rotation. Derived Data created before termination will remain in PSM's corpora indefinitely because it no longer identifies the Customer; the Customer acknowledges that anonymized contributions cannot be individually reversed out of downstream models, benchmarks, or aggregates.
10. Confidentiality. Each party may receive the other's Confidential Information. The receiving party shall use it only to exercise its rights and perform its obligations under these Terms, protect it with at least reasonable care, and not disclose it except to personnel and sub-processors with a need to know who are bound by confidentiality obligations no less protective than these. The FURNEX interface, screens, features, workflows, and non-public functionality are PSM's Confidential Information; the Customer shall not disclose, publish, or share screenshots, screen recordings, or descriptions of FURNEX with any third party for the purpose of replicating, benchmarking against, or developing a similar product. The Customer acknowledges that PSM may apply per-user identifying watermarks and access logging to protect its rights, and that breach of the license, intellectual-property, or confidentiality obligations in these Terms may cause PSM irreparable harm for which monetary damages are inadequate, entitling PSM to seek injunctive relief in addition to any other remedy available at law.
11. Fees, Subscription, and Payment. Fees, the subscription term, and the billing cycle are as set out in the applicable Order Form or plan. Unless stated otherwise, fees are exclusive of taxes (including GST), for which the Customer is responsible. Fees are non-refundable except where expressly stated or required by law. PSM may revise fees with effect from a renewal term on prior notice. Undisputed amounts not paid when due may accrue interest at the rate permitted by law and may lead to suspension under §12.
12. Term, Suspension, and Termination. These Terms apply for the subscription term and any renewals. Either party may terminate for a material breach that remains uncured thirty (30) days after written notice. PSM may suspend access immediately where (a) required by law, (b) reasonably necessary to protect the Service or other customers, or (c) the Customer materially breaches §5, §6, §7, or §10, or fails to pay undisputed fees. On termination or expiration, the Customer's right to use the Service ends; the Customer may request export of its Customer Data within thirty (30) days, after which PSM may delete it in accordance with §9.6. Provisions that by their nature should survive — including §§7–10, §14, §15, §16, §18, and §22 — survive termination.
13. Third-Party Services. FURNEX may interoperate with third-party services (for example, WhatsApp/Meta messaging, e-mail delivery, and cloud hosting). The Customer's use of such services is subject to the relevant third party's own terms, and PSM is not responsible for third-party services, their content, or their availability. PSM may change or discontinue an integration where a third party changes or withdraws its service.
14. Warranties and Disclaimers. Each party warrants that it has the authority to enter into these Terms. Except as expressly stated, the Service is provided "AS IS" and "AS AVAILABLE", and PSM disclaims all other warranties, whether express or implied, including any implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, and uninterrupted or error-free operation. Predictions, recommendations, and advisories are probabilistic decision-support outputs and are not guarantees of any outcome, nor are they professional, engineering, safety, or legal advice.
15. Limitation of Liability. To the maximum extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any lost profits, production, revenue, goodwill, or data, however caused and on any theory of liability. PSM is not liable for decisions made using platform data, loss of production, equipment damage, or data loss. PSM's total aggregate liability arising out of or relating to the Service or these Terms shall not exceed the fees paid by the Customer in the twelve (12) months preceding the event giving rise to the claim. Nothing in these Terms excludes liability that cannot be excluded under applicable law.
16. Indemnity. The Customer agrees to indemnify and hold harmless PSM Orechem, its proprietor, and personnel from and against any claim, loss, liability, or expense (including reasonable legal fees) arising out of (a) the Customer's use or misuse of the Service, (b) the Customer's breach of these Terms or of applicable law, (c) the accuracy, legality, or quality of data the Customer enters, or (d) any decision the Customer or its personnel make in reliance on the Service's outputs.
17. Force Majeure. PSM is not liable for any delay or failure to perform caused by events beyond its reasonable control, including power or network failure, acts of God, hosting-provider outages, governmental action, or labour disputes.
18. Dispute Resolution, Governing Law, and Jurisdiction. These Terms constitute a legally binding agreement under the Indian Contract Act, 1872, and are governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023, without regard to conflict-of-laws rules. The parties will first attempt to resolve any dispute through good-faith negotiation. Failing resolution within thirty (30) days, the dispute shall be referred to and finally resolved by arbitration before a sole arbitrator under the Arbitration and Conciliation Act, 1996; the seat and venue of arbitration shall be Jamshedpur, Jharkhand, and the language shall be English. Subject to the arbitration agreement, the courts at Jamshedpur, Jharkhand have exclusive jurisdiction, and either party may seek interim or injunctive relief from those courts.
19. Notices. Notices to the Customer may be given in-app or by e-mail to its administrator address on record; notices to PSM must be sent to furnex@psmgroup.co.in. Notices are deemed received when sent by e-mail or shown in-app, or, if sent by post, upon delivery.
20. Assignment. The Customer may not assign or transfer these Terms or its account, in whole or in part, without PSM's prior written consent. PSM may assign these Terms in connection with a merger, acquisition, reorganization, or sale of assets. These Terms bind and benefit the parties' permitted successors and assigns.
21. Changes to the Terms. PSM may update these Terms from time to time. Material changes will be notified in-app or by e-mail to the Customer's administrator at least thirty (30) days before they take effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.
22. General. If any provision of these Terms is held unenforceable, the remaining provisions continue in full force, and the unenforceable provision will be modified to the minimum extent necessary to make it enforceable. These Terms, together with the Privacy Policy and any Order Form, constitute the entire agreement between the parties and supersede all prior understandings regarding the Service. No failure or delay in enforcing a provision is a waiver of it. There are no third-party beneficiaries. The parties are independent contractors, and nothing in these Terms creates a partnership, agency, or employment relationship.
Privacy Policy
1. Purpose and Scope. This Privacy Policy explains how PSM Orechem, a sole proprietorship established under the laws of India ("PSM"), handles personal information and operational data processed through FURNEX. It supplements — and where there is any conflict is governed by — the FURNEX Terms of Service.
2. Controller and Processor Roles. For the business workspace data that Customers submit to FURNEX, the Customer is the data controller and PSM acts as a processor on the Customer's behalf. For account registration data, billing information, support communications, and telemetry that PSM collects directly, PSM acts as the controller.
3. Information We Process. Account information (company name, plant location, administrator name, email, phone, designation, role assignments); operational data (heat logs, lining campaigns, charge mixes, material consumption, meter readings, supplier names and prices, campaign outcomes, media, user-generated notes); usage telemetry (login events, feature usage, audit logs, error traces, IP address, device and browser metadata, session tokens); and communications (support messages, feedback, access requests).
4. How We Collect Information. We collect information (a) directly from the Customer and its Authorized Users (registration, data entry, support and access requests); (b) automatically through use of the Service (login events, feature usage, audit logs, error traces, IP address, and device/browser metadata); and (c) from the Customer's administrator, who provisions users and assigns their roles.
5. Lawful Bases and Purposes. PSM processes personal data on the lawful bases of (a) the consent you provide by accepting these terms and using the Service, (b) the performance of the contract between you and PSM, (c) PSM's legitimate interests in operating, securing, and improving the Service, and (d) compliance with legal obligations. Sensitive personal data, where any is processed, is handled only for the purposes stated here and with the reasonable security practices required by §43A of the Information Technology Act, 2000.
6. How We Use Information. To deliver, secure, and support the Service; authenticate users, enforce role-based permissions, and record an audit trail; send transactional and service-related communications; detect, investigate, and prevent fraud, abuse, and security incidents; and comply with applicable law. Customer administrators can see the activity of users they have provisioned in their workspace. PSM is the operator of the platform; its authorised personnel and sub-processors access a Customer's identifiable operational data only where reasonably necessary to provision, operate, maintain, support, and secure the Service, to diagnose and resolve technical issues, to prevent fraud or abuse, to bill and administer accounts, to comply with applicable law, and to analyse and improve the Service. Such access is role-restricted, limited to these purposes, and recorded in our audit logs.
7. Aggregated and De-identified Data. PSM may aggregate, anonymize, or otherwise de-identify information derived from Customer Data and usage telemetry ("Derived Data") and use it to (a) train and evaluate the machine-learning models that power FURNEX's predictions and recommendations, (b) produce cross-plant benchmarks and industry research, and (c) improve existing features and develop new ones. Derived Data does not identify any individual Customer, plant, operator, supplier, or commercial counterparty, and PSM takes reasonable steps to prevent re-identification, including suppression of small cohorts and removal of direct identifiers.
8. Automated Processing and Predictions. FURNEX generates analytics, predictions, and recommendations (for example, lining-life and cost estimates) using statistical and machine-learning methods. These are decision-support outputs intended for review by the Customer's personnel; they are not automated decisions producing legal or similarly significant effects on any individual. The Customer retains responsibility for operational decisions.
9. Cookies and Local Storage. FURNEX uses strictly necessary cookies and browser local storage to keep you signed in, maintain your session, and remember basic preferences. FURNEX does not use third-party advertising or cross-site tracking cookies.
10. What We Do Not Do. PSM does not sell, rent, or trade identifiable Customer information. PSM does not disclose identifiable Customer-specific supplier names or pricing, plant production volumes, campaign yields, or operator identities to any third party for marketing, lead generation, or commercial exchange. PSM does not use Customer Data to train models for, or on behalf of, any third party. PSM does not use a Customer's confidential commercial information — including its supplier relationships, pricing, production volumes, or campaign performance — to compete with that Customer or for PSM's own commercial advantage in the refractory or allied markets.
11. Disclosure and Sub-processors. PSM uses a limited number of service providers to host infrastructure, deliver email, and provide platform telemetry. Each sub-processor is bound by written confidentiality and data-protection obligations no less protective than those in these terms, and is permitted to process Customer Data only on PSM's documented instructions. PSM discloses identifiable information only (i) to such sub-processors, (ii) where compelled by a lawful court or regulatory order, (iii) where reasonably necessary to protect the rights, safety, or property of PSM, its customers, or the public, (iv) in connection with a merger or asset transfer subject to equivalent protections, or (v) with the Customer's prior written consent.
12. Security. FURNEX uses encryption in transit, role-based access controls, per-user session tokens, audit logging, and periodic credential rotation. Customer administrators are responsible for provisioning users, managing role assignments, and removing access when employees leave.
13. Retention. Identifiable Customer Data is retained while the Customer's subscription is active and deleted from production systems within ninety (90) days of termination, expiration, or a verified deletion request, subject to routine backup rotation. Administrator account records tied to an executed contract may be retained as required by applicable tax, audit, or statutory obligations. Derived Data (aggregated, anonymized, de-identified) is retained indefinitely, as it no longer identifies the Customer and cannot reasonably be reversed out of downstream models, benchmarks, or aggregates.
14. International Data Transfers. FURNEX is hosted on third-party cloud infrastructure that may be located outside India, including in the United States. Where Customer Data or personal data is transferred to or stored outside India, PSM relies on contractual safeguards with its hosting and service providers and processes such data in accordance with applicable Indian law. By using the Service, you consent to such transfer and storage.
15. Data Breach Notification. In the event of a personal-data breach, PSM will take reasonable steps to contain and remediate it and will notify the affected parties and the Data Protection Board of India as and to the extent required by the Digital Personal Data Protection Act, 2023, and applicable rules.
16. Children's Data. FURNEX is a business tool intended for use by adults (18 years or older) in their professional capacity. PSM does not knowingly collect personal data from children. If you believe a child's data has been provided to FURNEX, contact the Grievance Officer and it will be deleted.
17. Your Rights as a Data Principal. In accordance with the Digital Personal Data Protection Act, 2023, and the Information Technology Act, 2000 (with the SPDI Rules, 2011), you have the right to (a) access a summary of the personal data PSM processes about you; (b) request correction, completion, or updating of inaccurate or incomplete data; (c) request erasure of personal data no longer needed for the stated purpose, subject to §13; (d) withdraw consent previously given (which does not affect processing already carried out); and (e) nominate another individual to exercise these rights in the event of death or incapacity. Customer administrators may export their workspace's operational data and request correction or deletion in accordance with §13. Individual users may contact their own administrator, or PSM's Grievance Officer below, to exercise these rights.
18. Consent and Withdrawal. Where processing is based on consent, you may withdraw that consent at any time by contacting your administrator or PSM's Grievance Officer. Withdrawal does not affect processing already carried out and may limit or prevent your continued use of the Service.
19. Grievance Redressal. In compliance with the Information Technology Act, 2000, the SPDI Rules, 2011, and the Digital Personal Data Protection Act, 2023, the Grievance Officer for FURNEX is: Rahul Maheshwari, PSM Orechem, email furnex@psmgroup.co.in. We will acknowledge a grievance within forty-eight (48) hours and endeavour to resolve it within thirty (30) days of receipt. If you are not satisfied with the resolution, you may approach the Data Protection Board of India constituted under the DPDP Act, 2023.
20. Changes to this Policy. PSM may update this Policy from time to time. Material changes will be notified in-app or by email, and the updated version will show a new version date below. Continued use of the Service after the effective date constitutes acceptance of the updated Policy.
21. Contact. Questions, deletion requests, and security reports: furnex@psmgroup.co.in · PSM Orechem (Sole Proprietorship), Jamshedpur, Jharkhand, India.
22. Governing Law. This Privacy Policy is governed by the laws of India, including the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000, and the rules thereunder. The courts at Jamshedpur, Jharkhand have exclusive jurisdiction.
v3.2 — 9 June 2026